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Authenticity: What Consumers Really Want by James H. Gilmore, Joseph B. Pine

Authenticity: What Consumers Really Want James H. Gilmore, Joseph B. Pine ebook
ISBN: 9781591391456
Publisher: Harvard Business Review Press
Format: pdf
Page: 299

Feb 17, 2014 - Therefore, it's logical to assume that they will bond with whatever is most meaningful to them. Nov 26, 2010 - In this short lecture Joseph Pine explores this concept, bringing home clearly and precicely how he sees the future expectations of consumers in modern day society. Is the combination what consumers really want at the moment? They really don't expect brands to be perfect; they just want them to be honest. Чего по-настоящему хотят потребители. Jan 17, 2009 - BW: How has the brand's positioning-'performance and authenticity'—fared in a down economy? Consumers value relationships and authenticity. As he puts it, it's all about authenticity. Oct 1, 2009 - Аутентичность. Чего по-настоящему хотят потребители Первые 25 страниц этой книги дались мне очень тяжело.